Introduction – How a Website Can Supercharge Marketing
Hello! This blog is about how a website can supercharge marketing. In simple words, this is how a website can help you out in marketing and make your marketing better. Like for example, if your business could be considered a small business, marketing Is very important.
What is a lead generation website?
A lead generation website (example link) is a website that tells visitors of your website about your product and what you’re selling.
How would you create a lead-generation website for your business? Well first off, you’d have to think about who you’re selling to before you make it. I won’t go super in-depth with that, since it’s nothing I haven’t gone over before. Once you’ve thought about who your audience is and how you’ll make your website make sense to them, make sure your website is easy for them to find. This can be through advertising your business/ website through social media, social events, etc.
After that, you have to make sure you don’t overwhelm your front page. The longer your website takes to load, the more likely visitors are to just click off your page and not bother even looking at your product. Obviously, this is bad because search engines will see that people aren’t spending time on your website. As much as you advertise your website, it’s good for people to find your website normally. To make your website load faster, you should optimize all your images and remove unnecessary content (excessive JavaScript, redirects, and external scripts).
When people search for certain keywords, the websites with better SEO (Search Engine Optimization) will show up higher in the results. A brief explanation of SEO is that engines like Google will go over your website and judge it before deciding how to rank it.
What to do
It’s always important to maintain your website, even if you’re not selling your product directly on it. Even if your website is just an advertisement for your restaurant or clothing business (any in-person business really), it should always be well-maintained. Not everybody is good at writing blogs or long posts, but as long as your website is maintained it shows you’re putting effort into your business, and clients/customers can build that trust with you.
When you’ve done this successfully, your website will have more visitors, and then it’s more likely that your business will sell your product. Patience is key because it won’t happen instantly. Even big corporations have had to start somewhere, and there’s no shame in being a small business.
Marketing your business is always going to be a constant task since the internet changes quite often and different trends will be more popular than the average methods. The important thing is to make sure you’re being efficient and doing your best.
